Built by someonewho's been in your shoes
Four years treating patients. Now building the systems that fill cash-based PT clinics, starting with my own family's.
From PT to the person who builds your engine
I spent four years as a physical therapist, 2019 to 2023, treating patients and managing a clinic. I know patient flow, superbills, referral networks, and why cash-based practices run differently than insurance mills. Somewhere in there I started building a PT app on the side and found out I loved the building as much as the treating.
By 2023 I went full-time into software, building SaaS products and automation tools for tech, finance, and e-commerce companies. I watched how high-growth firms acquire customers, lessons that never make it into healthcare because healthcare people only know healthcare.
I was terrified of HIPAA like everyone else. Then I built several HIPAA-compliant applications and learned it isn't magic, just careful architecture. That matters for you: most PT marketing agencies stop at websites and blog posts because they can't touch patient data. I don't have that ceiling.
Then Carly opened her clinic
In 2025 my wife Carly launched Dizzy Free PT, a cash-based vestibular practice. I watched her drown in the digital side: website, SEO, content, reviews, the endless fiddly work, nights and weekends she should have spent treating or resting.
So I built her the complete system. Her site went live September 15, 2025.
Within 30 days: click-through rate up 69%, clicks from Google up 73%, four #1 rankings, and the first five cold-lead bookings from strangers who found her online.
That system, refined on every clinic since, is the 90-Day New-Patient Engine.
What working together actually looks like
I build everything
Website, Google Business Profile, technical SEO, tracking. You bring your specialty and your story.
Testing and updates
One SEO test a week, and a dashboard with your numbers. Most tests fail. The winners stay.
A 30-minute strategy call
What's working, and what you're seeing in the clinic that the numbers don't show.
The bigger picture
A trajectory check against where you wanted to be, and course corrections if we're off.
What I need from you
- Show up to the monthly call.
- Keep doing the human stuff: doctor relationships, community, patients. Digital amplifies it.
- Share your expertise. Voice memos, patient stories, common questions. I turn them into content.
- Be open to experiments. Almost everything that works for my clients turned up that way.
All in, about 10 minutes a week plus the monthly call.
Outcomes over activities
You don't pay a PT for three visits a week. You pay for a rehabbed knee. Same here. I could hand you a tidy report of everything I shipped last month and it would tell you nothing about whether your clinic grew.
That's why the guarantee is written in showed evals, not deliverables.
Start where your patients start.
The free AI Visibility Report shows you what Google and ChatGPT say about your clinic today. It runs instantly, and no call is required.
Run My Free AI Visibility Report