Resource Library

Knowledge to Scale Your Cash-Based Practice

Access our curated collection of expert articles, financial calculators, and marketing templates designed specifically for modern physical therapy clinics.

Working With Us
Jan 16, 202611 min read

Is Behind the Practice Right for Your Clinic?

Most agencies want everyone to book a call. I'd rather you know exactly who I'm for before you reach out. Here's how to know if Behind the Practice is the right fit for your clinic.

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Systems & Automation
Jan 13, 20268 min read

How Should Physical Therapy Clinics Actually Be Using AI?

Most clinic owners think AI just means documentation. Here are 5 practical ways cash-based PT practices are using AI to grow — from mining reviews for marketing language to building a "clinic brain" for your team.

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Patient Acquisition
Dec 29, 202510 min read

5 Conversion Killers Hiding on Your PT Clinic's Website

Your PT clinic website might be getting traffic—but if visitors aren't booking, these 5 conversion killers are likely to blame. Here's how to fix them.

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Systems & Automation
Dec 19, 20259 min read

How to Plan Your PT Clinic's Best Year Yet (Without the Overwhelm)

End-of-year planning for cash-based PT clinics doesn't have to eat your December. Here's a practical framework for reviewing your year, setting realistic goals, and breaking them into quarterly Rocks - plus a free AI tool that does the heavy lifting for you.

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Patient Acquisition
Dec 15, 20258 min read

75% of PT Clinic Websites Fail This 3-Second Test

After auditing 50+ physical therapy clinic websites, only about 25% passed what I call the 3-Second Test. Two questions, three seconds, and most sites fail at least one. Here's how to find out if yours is one of them.

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SEO & Google
Dec 06, 20259 min read

The 10 Best SEO Tools for Physical Therapy Clinics Going Into 2026

The best SEO toolkit for physical therapy clinics: 5 free tools, a $24/month keyword research tool, local SEO platforms, site auditing, and AI visibility tracking. Skip the $140/month enterprise tools—here's what actually works for clinic owners.

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SEO & Google
Dec 02, 202514 min read

Google Business Profile for Physical Therapists: The Local SEO Foundation Most Clinics Get Wrong

Your Google Business Profile is the single most important factor in local search rankings. Yet 90% of PT clinics have incomplete profiles that cost them dozens of patient inquiries every month. Here's what you need to fix—and the one thing most clinics never do.

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SEO & Google
Nov 25, 202510 min read

Physical Therapy SEO: What's Actually a Good Click-Through Rate in 2025?

Learn the actual CTR benchmarks for PT clinics in 2025. Position #1 gets 19-28% of clicks, while page 2 gets less than 1%. See what's normal for organic rankings, Local Pack, and Google Ads so you can evaluate your marketing performance.

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Patient Acquisition
Nov 18, 202513 min read

Why Your PT Clinic Needs an Offer (Not Just Sessions)

Most cash-based PTs are leaving thousands on the table by selling sessions instead of outcomes. Learn how to structure high-value offers using proven business frameworks - complete with real examples, pricing breakdowns, and step-by-step implementation.

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Information is great, but execution is what builds a 7-figure practice. Let us handle the marketing so you can treat patients.