Beyond Word-of-Mouth

Most clinics rely on referrals alone.
We build the second engine.

Referrals are great—until they slow down. We give cash-based PT clinics a second stream of patients who find them online and book.

Engine 1 — what you have
Word-of-mouth referrals
+
Engine 2 — what we build
Found online & in AI search
=
A full schedule that doesn't depend on luck
Full Case Study

Dizzy Free PT: Eight Months In

From a stalled trajectory to compounding growth — search visibility up 22× and rising, with leads accumulating month over month, all from organic search.

Dizzy Free PT
Cash-Based Vestibular RehabilitationFishers, Indiana
Eight Months In

The Results: Eight Months In

Carly's site went live with BTP on September 15, 2025. Here's what's happened since.

70
Cold Leads
From Website
From zero before
56
New Patients
~80% Conversion
$60k+ revenue
38
Top 3 Rankings
High-Value Keywords
117 in Top 10
22×
Visibility Growth
Monthly Impressions
353 → 7,860

#1 Google Rankings Achieved

"vertigo therapy near me"
"bppv doctor near me"
"vestibular therapist near me"
"dizzy free pt"

Why This Matters:

Most cash-based PT clinics rely entirely on word-of-mouth referrals. Eight months in, Dizzy Free has a second, growing patient source — 70 cold leads found her online and reached out, converting to 56 paying patients. That's $60k+ in revenue from a marketing pipeline that didn't exist a year ago.

Recently Launched

Recent Launches

Clinics in their first 90 days with BTP. Full case studies at Month 3.

Protea Physical Therapy
Pelvic HealthAnaheim Hills, CA
Month 1
3
New Patients
First month
3
Top-3 Rankings
Local search terms
4.6×
Search Visibility
Month 1 lift
16
Page-1 Rankings
Service keywords

Lesley's old Wix site got found mostly by people already searching her name. In month one with BTP, the new site started ranking for actual service searches — chronic pelvic pain, in-home physical therapy, pelvic floor. Three new patients in the first 30 days.

Full case study at Month 3Visit site
Fortitude & Freedom
Performance PTWaukee, IA
Month 1
2
New Patients
Both via ChatGPT
3
#1 Rankings
Dry needling + more
4.3×
Search Visibility
Month 1 lift
12
Page-1 Rankings
Service keywords

Both of Jake's first-month patients came from ChatGPT — a referral source that didn't exist for his clinic before launch. The new site also shipped ranking #1 in his market for service searches like "dry needling near me" and "muscle scraping near me."

Full case study at Month 3Visit site

Ready to Build Your Own Success Story?

We work with cash-based PT clinics that are serious about growth. Here's who we're looking for.

Who We Work With

  • Cash-based or hybrid PT clinic (not purely insurance)
  • Established practice (at least 3-12 months operating)
  • Growth-minded (want to scale, not coast)
  • Any specialty focus (vestibular, pelvic, sports, concussion, pediatric, ortho)
See Our Plans