Most clinics rely on referrals alone.
We build the second engine.
Referrals are great—until they slow down. We give cash-based PT clinics a second stream of patients who find them online and book.
The Results
Real cash-based clinics at very different stages and specialties — from a brand-new pelvic-health practice to an established performance clinic. Here's what search and AI search built for each of them.
The Results: Eight Months In
Carly's site went live with BTP on September 15, 2025. Here's what's happened since.
#1 Google Rankings Achieved
Why This Matters:
Most cash-based PT clinics rely entirely on word-of-mouth referrals. Eight months in, Dizzy Free has a second, growing patient source — 70 cold leads found her online and reached out, converting to 56 paying patients. That's $60k+ in revenue from a marketing pipeline that didn't exist a year ago.
Protea is a brand-new practice — almost no word-of-mouth base to lean on yet, so being found online matters even more. For pelvic health, people ask a lot of quiet questions online before they ever call, and three months in both ChatGPT and Google's AI answers name Protea across 13 pelvic-health searches (postpartum, painful intercourse, incontinence, and more). Eight new patients found her online in her first 90 days, people who weren't referrals, and her schedule went from stretches of 1–3 patients a week to a steady 8–12.
In Lesley's words:
“I've had better results, consistently, that I feel are trackable directly back to you, for significantly less cost compared to cash-pay PT business coaches. From the beginning I've felt you were honest, transparent, and the results delivered. Absolutely I would recommend you to anyone.”
Fortitude & Freedom is the opposite starting point — an established clinic with a loyal, referral-driven following. Jake built it for lifters, a specific person to reach, and almost everyone used to come by word of mouth. Three months in, search is adding people who didn't already know him: weekly impressions climbed ~8× (about 470 to nearly 4,000), he ranks on page 1 for what he actually does, and both ChatGPT and Google's AI answers cite him across 16 Waukee physical-therapy searches. About 13 new patients found him online — some straight from ChatGPT and searches for "lifting" and "dry needling," channels that didn't exist for his clinic before.
In Jake's words:
“Jordan at Behind The Practice did an excellent job redesigning our website and tailoring it to fit our brand and our philosophy. After we hired Jordan for SEO, people immediately started finding us online and via ChatGPT. The feedback from these clients was always the same — that our clinic seemed like the best fit for them because we specialized in weight lifters and athletes. I can't recommend Jordan enough if you're looking for a complete digital marketing service for a specific niche in physical therapy!”
Ready to Build Your Own Success Story?
We work with cash-based PT clinics that are serious about growth. Here's who we're looking for.
Who We Work With
- Cash-based or hybrid PT clinic (not purely insurance)
- Established practice (at least 3-12 months operating)
- Growth-minded (want to scale, not coast)
- Any specialty focus (vestibular, pelvic, sports, concussion, pediatric, ortho)