1. Introduction

Eighty20 Software LLC, doing business as Behind the Practice ("we," "us," or "our"), operates the website behindthepractice.io (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services. By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site.

2. Information We Collect

2.1 Information You Provide to Us

Information you voluntarily provide, including:

Contact Form Submissions: Name, email address, phone (optional), and message
Site Audit Requests: Name, email, website URL, and phone (optional)

2.2 Automatically Collected Information

When you visit our Site, we automatically collect information through analytics and tracking tools, including:

Google Analytics

Used to understand site usage and improve performance. Data collected includes:

Anonymized IP address
Browser and device type
Operating system
Pages viewed and time spent
Referral source
General geographic region

Google Tag Manager

Used to deploy analytics and tracking scripts.

RB2B Tracking (via Retention.com / RB2B)

Our Site uses RB2B tracking technology to associate onsite activity with other personal information our online data partners or vendors may have, including by association with your email. This may include:

Cookies and similar tracking technologies
Activity data when you visit or log in to the Site
Associations between device activity and third-party-held email addresses

Visitors may opt out at: https://app.retention.com/optout If you have enabled GDPR company-level identification (not enabled by default), additional GDPR opt-out details may be required.

3. How We Use Your Information

We use collected information to:

Respond to inquiries and provide requested services
Improve the Site and user experience through analytics
Send marketing communications, with your consent
Support RB2B-enabled marketing, which may include communications sent by us or service providers based on RB2B’s data association
Comply with legal obligations

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information with:

Service Providers

Including providers that assist with:

Email delivery
Analytics
Customer support
RB2B tracking and marketing functionality

RB2B / Retention.com

RB2B uses cookies and similar technologies to associate website activity with third-party-held personal information (such as an email address). This may enable communications or marketing sent by us or service providers on our behalf. Opt-out page: https://app.retention.com/optout

Google Services

Information collected through Google Analytics/Tag Manager follows Google’s Privacy Policy.

Legal or Regulatory Requirements

We may disclose information to comply with:

Laws
Governmental requests
Court orders or subpoenas

Business Transfers

Information may transfer in the event of a merger, acquisition, or asset sale.

5. Data Retention

We retain personal information as long as necessary for the purposes described in this Privacy Policy. Contact form and audit submissions may be retained indefinitely unless you request deletion.

6. Your Privacy Rights

You may have rights depending on your location, including:

Access to your personal information
Correction of inaccurate information
Deletion requests (within legal allowances)
Marketing Opt-Out via email unsubscribe links or by contacting us
RB2B Opt-Out: https://app.retention.com/optout

To exercise rights, email [email protected].

7. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to enhance experience and support analytics and marketing.

Cookies used include:

Essential Cookies: Required for Site function
Analytics Cookies: Google Analytics
Marketing Cookies: RB2B and other data partners

You may control cookies through your browser settings. Disabling cookies may affect Site functionality.

8. Third-Party Links

Our Site may contain links to external websites not controlled by us. We are not responsible for their privacy practices. Review their privacy policies before providing personal information.

9. Children’s Privacy

Our Site is not intended for children under 13. We do not knowingly collect information from children under 13. If you believe we have collected such information, contact us immediately at [email protected].

10. Data Security

We use reasonable administrative, technical, and physical measures to protect your information. No method of transmission or storage is completely secure.

11. International Data Transfers

Your information may be transferred to and processed in countries outside your residence, including the U.S. By using the Site, you consent to these transfers.

12. RB2B Tracking Technologies (Additional Disclosure)

To comply with RB2B requirements and ensure transparency:

RB2B uses cookies and similar technologies to associate website activity with personal information (such as email addresses) held by third-party partners.
We or service providers acting on our behalf may send communications or marketing based on this associated information.
RB2B does not verify that site owners update their privacy policies or cookie banners—compliance is the responsibility of the website administrator.
Visitors may opt out at: https://app.retention.com/optout

If international company-level identification is enabled (not default): GDPR opt-out: https://www.rb2b.com/rb2b-gdpr-opt-out

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Material changes will include an updated “Last Updated” date. Continued use of the Site indicates acceptance of changes.

14. Contact Us

For questions or requests related to this Privacy Policy: Eighty20 Software LLC (DBA Behind the Practice) 11 Municipal Dr, Suite 200, Room 222 Fishers, IN 46038 Email: [email protected]

Legal Documents

Privacy Policy