The Behind the Practice monthly email
Field Notes
A monthly email for cash-based PT clinic owners. Every week I read what the best local SEO, AI search, and ads people publish. Once a month I send you the one thing in each channel that's actually worth your time, and how a clinic like yours can use it.
Field Notes
Get the next issue
Your first name and email. That's it.
Once a month. Unsubscribe anytime.
- One email a month
- Every tip takes under 30 minutes
- No sales pitch. Reply and it comes straight to me
What's in each issue
Four short tips, one per channel, plus whatever I built that month. Pick the one that's been bugging you and do that one.
Local SEO
One thing to do on your Google Business Profile or in local search. September's question was whether Google Posts actually do anything. For rankings, no. For bookings, yes, and I showed which kind of post gets the clicks.
AI search
How ChatGPT and Google's AI answers decide which clinic to mention, and one change that helps yours show up. For example, asking your next five new patients the exact words they typed to find you.
Your website
One small fix that gets more visitors to call or book. Like making your phone number tappable on a phone, which most clinic sites still don't do, and which takes about a minute per page.
Paid ads
One setting or habit for your Google or Meta ads. Like sending ad clicks to a page built for that one offer instead of your homepage, where people have to go looking for the next step.
Who writes it
I'm Jordan. I'm a physical therapist who left the clinic to build the marketing side of cash-based practices, starting with my wife's vestibular clinic. I follow people like Whitespark, Sterling Sky, Ahrefs, and Ben Heath so you don't have to, and I only pass along what I'd tell a friend who owns a clinic.
If something in an issue raises a question about your own clinic, reply to the email. It comes straight to me.
Field Notes
Get the next issue
Your first name and email. That's it.
Once a month. Unsubscribe anytime.