Physical Therapy Marketing

Marketing for Physical Therapists

Done-for-you marketing for cash-based PT clinics, built by a former PT. Your website, your SEO, and your AI search.

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A free 30-minute call with me. Or run the free AI report first, with no call.

Everything a patient sees before they call. I build all of it.

One person does the marketing for physical therapists here, and that person treated patients for four years. Nothing is a template with your logo dropped on it.

Your website

A custom conversion website with technical SEO, schema, and directories. Written in the exact words your patients use, mined from your reviews and your competitors' reviews.

Local SEO and your Google profile

Your Google Business Profile set up and optimized, so you show in the map pack near you. Your profile also helps your website rank in local search.

Articles

Four articles a month on what your patients actually search, written to rank on Google and get cited by AI answers.

Reviews

A review request system with proven email and SMS templates, so your Google reviews grow on autopilot.

AI search

Every page structured for ChatGPT and Google AI citations. My clients are already cited in 29 AI searches.

One test every week

One SEO test a week, a weekly dashboard with your numbers, and a 30-minute strategy call each month. The winners stay. The losers go.

Want to know what this looks like for your clinic?

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This is not for every clinic. On purpose.

Built for you if

  • Cash-based or hybrid, 1 to 2 providers
  • Open and treating today
  • You have a specialty, or will commit to one
  • You want a full caseload, not a side project
  • You can give this 10 minutes a week

Not a fit if

  • A large group or franchise that already has this built
  • Insurance-first practice
  • "We treat everyone" and want to keep it that way
  • Not open yet
  • Price is the only question you have

One clinic per metro. Five clinics per quarter.

I build ranking assets. Taking your competitor after taking you would mean competing against my own work. If you pass, the slot in your market goes to the next clinic that asks.

I built this for my wife's clinic before I ever sold it to anyone.

Jordan and Carly before anatomy lab in PT school

Carly and I before anatomy lab in PT school (2016)

Former PT

Not a generic agency

I'm Jordan. Four years treating patients, then full-stack software developer.

My wife Carly runs a cash-based vestibular clinic. I watched her spend nights and weekends fighting the digital side instead of treating patients or living her life. So I built her the whole system: website, content, Google profile, tracking, automation.

Patients she'd never met started finding her and booking. That system, refined on every clinic since, is what I install for you.

Every client works directly with me. No account managers, no handoffs.

The full story

Results from PT clinics like yours

4.2×+
Client ROI
In the first 90 days
56
New patients
A vestibular clinic, in eight months, $60k+ in revenue
~13
New patients found online
A performance PT clinic, in its first 90 days
29
AI search results
Citing my clients (ChatGPT + Google AI)
Jordan at Behind The Practice did an excellent job redesigning our website and tailoring it to fit our brand and our philosophy. I can't recommend Jordan enough if you're looking for a complete digital marketing service for a specific niche in physical therapy.
Jake, Fortitude & Freedom

$750 a month, no setup fee. 8 showed evals in 90 days, or I work free.

Counted as real bookings on your calendar. Referrals never count.

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Read the case studiesSee the plans and pricing

Physical therapy marketing questions

What clinic owners ask me before they start.

A custom website, your Google Business Profile and local SEO, four articles a month, a review request system, pages built to get cited by ChatGPT and Google's AI answers, and your CRM with the automations your clinic runs on. All done for you.

A cash-based patient picks you before anyone sends them, so every page has to do the convincing. I write your pages in the exact words your patients use, mined from your reviews and your competitors' reviews, and I build for Google and for ChatGPT from day one.

The guarantee is 8 showed evals in 90 days, or I work free. Rankings and AI citations keep compounding after that. Most clients' month 6 is better than month 3, and month 12 is better than month 6.

About 10 minutes a week. Read the articles before they publish, flag anything clinically off, and answer your phone when new patients call. That's the whole job.

$750 a month on Flat Monthly, with no setup fee, charged from the day you sign. Your commitment for the first 90 days is $2,250. Pay-Per-Performance is the other option: a $2,500 setup fee, then $200 per showed eval instead of a monthly fee.

No. One clinic per metro, and five clinics per quarter. I build ranking assets, so taking your competitor after taking you would mean competing against my own work. I work with cash-based and hybrid PT clinics with 1 to 2 providers.

Talk marketing with a former PT.

Book a free 30-minute strategy call. Or run the free AI Visibility Report first, and see what ChatGPT says about your clinic.

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